Event period
June 1, 2025 – September 16, 2025 (cannot be used from August 13, 2025 to August 17, 2025)
Location
Saijo Sakagura-dori Street, Higashihiroshima City
Price
¥2,200 (11 coupons included)
How to purchase
Can be purchased at designated locations on Saijo Sakagura-dori Street
Table of Contents
- What is the “Horoyoi Sanpo Coupon”?
- Highlights
- Why Visit Saijo Sakagira-dori Street?
- Enjoy Japan’s charms with the “Horoyoi Sanpo Coupon”
- How to Use the Coupon
- Horoyoi Sanpo Coupon Benefits list
- Important Notes for Visiting Breweries
- MAP
What is the “Horoyoi Sanpo Coupon”?
The “Horoyoi Sanpo Coupon” is a special coupon that lets you enjoy the historic Saijo Sakagura-dori Street at a great value. With this coupon, you can receive exclusive benefits at multiple sake breweries, cafes, and shops.
Highlights
7 Sake Breweries
You can use the coupon at the seven breweries along Saijo Sake Brewery Street, including Kamoizumi, Hakubotan, and Kamotsuru.
Cafes & Shops
Exchange your coupons for local gourmet items and products at places like Sakuraya and Kokoron.
Exclusive Benefits
Enjoy special items and experiences only available through the Horoyoi Sanpo Coupon!
Why Visit Saijo Sakagira-dori Street?
Saijo Sakagura-dori Street is a must-visit for sake lovers and cultural explorers. Just a short walk from JR Saijo Station, this historic area is home to some of Japan’s most renowned sake breweries.
With the “Horoyoi Sanpo Coupon”, you can easily enjoy various types of sake and delicious local delicacies.
Enjoy Japan’s charms with the “Horoyoi Sanpo Coupon”
●Cultural Experiences:
Tasting Sessions: Use your coupons for exclusive sake tasting sessions at different breweries and experience the unique flavors of each.
●Souvenirs from the Breweries:
Local Sake: Sake brewed in Saijo is known for its pure and refined taste, making it a perfect souvenir.
●Traditional Japanese Sweets & Drinks:
Handmade Wagashi: Sakuraya’s handmade wagashi are carefully crafted traditional Japanese sweets!
Green Tea: Hiranoen’s premium green tea offers a very rich taste of matcha.
How to Use the Coupon
1. Purchase the Coupon:
Available at the following locations:
Saijo Sakagura-dori Street Tourist Information Center, Sanyotsuru Brewery, Kamotsuru Brewery, Kirei Brewery, Fukubijin Brewery, Kamoizumi Brewery, and Higashihiroshima City Arts and Culture Hall Kurara.
2. Enjoy the coupons:
Redeem your coupons at any of the 7 breweries, participating cafes, or shops along Saijo Sagura-dori Street. Simply present the required number of coupons to receive special products or Sagura-dori
Horoyoi Sanpo Coupon Benefits list
Breweries
Sanyotsru-Brewery 【Open|Weekdays:11:00~17:00／Saturdays:13:00~17:00】【Closed｜Sundays and Holidays】
A） Sake Tasting Brewery exclusive tasting set *Coupon Exclusive
B) Brewery-Exclusive Goods Set *Coupon Exclusive
Hakubotan-Brewery 【Open|10:30～16:00 *Weekday｜Staff Available via Intercom – closed for lunch】【Closed｜No fixed days off】
C) Sake Tasting(50ml) Junmai-Ginjo-shu “Namachozoshu”
D) Sake Tasting(50ml) Daiginjo-shu “Ichi-no-Shizuku” *Coupon Exclusive
E) Sake-based plum wine(300ml/1bottle) *Coupon Exclusive
Saijotsuru-Brewery 【Open|11:00～16:00 *Staff Available via Intercom】【Closed｜No fixed days off】
F) Brewery Exclusive Junmai-shu(pure rice-sake)
Kamotsuru-Brewery 【Open|10:00~18:00】【Closed｜Occasional temporary closures】
G) Sake Tasting(30ml) Junmai-Daiginjo “Senbon-nishiki”
H) Sake Tasting(30ml) Junmai-Daiginjo “Hiroshima-nishiki”
I) Daiginjo ”Gold Kamotsru”（1 round bottle)
Kirei-Brewery 【Open|Weekdays:9:00~16:00 *closed for lunch ／Weekends and holidays：10:30~16:00】【Closed｜No fixed days off】
J)To-ji-san(Bean sweets）
K)Limited quantity sake
L)soap
Fukubijin-Brewery 【Open|10:00~16:00 *closed for lunch】【Closed｜No fixed days off】
M) Junmai-ginjo sake tasting
N) Original cup & Daiginjo sake tasting
Kamoizumi-Brewery 【Open|Weekdays:8:30~17:00 Weekends and holidays:10:00~17:00】【Closed｜No fixed days off】
O) Brewer Exclusive Sake 1bottle *Not for sale
Shops
Sakuraya (Japanese confectionery shop)【Open|9:00~18:00】【Closed｜Open all year round】
P） Sake Barrel Monaka (Sake-Infused Bean Paste) –- Barrel-shaped senbei
Q）Sake Barrel Monaka (Sake-Infused Bean Paste) – Barrel-shaped senbei -Dorayaki
R）Sake Barrel Monaka (Sake-Infused Bean Paste) – Barrel-shaped senbei -Dorayaki – Sake Capital’s Moon
Hiranoen(A traditional Japanese tea shop that sells various kinds of green tea, such as matcha, sencha, and hojicha.)【Open|10:00~17:30】【Closed｜Monday and holidays】
S) Rich Green Tea（Large size）
Italian Bar Solmare【Open|11:00~21:00】【Closed｜Wednesday】
T) Coffee – Black Tea (Hot/Iced)
Bakery cocoron【Open|10:00~18:00】【Closed｜Monday and Thesday】
U)Grissini (1 bag)
Café & coffe shop Kugurimon【Open|10:00~17:00】【Closed｜Thesday】
V) 1 take out drink (Hot coffe／Ice coffe／Mikan juice／Iced Cafe au Lait)
W) Cremia Coftcream(Cup)
Saijo Sakagura do-ri Street Tourist Infomation Center【Open|10:00~16:00】【Closed｜1st and 3rd Wednesday】
X) 1 Nonta’s Badge
Y) 1 Nonta’s Magnet
Higashihiroshima City Tourist Infomation Center【Open|9:00~18:00】【Closed｜New year holiday season】
Z)Nonta’s Memo Pad
Important Notes for Visiting Breweries
Souvenirs Sake Bottles
Sake bottles received through coupon exchange are for taking home only. They are not for immediate consumption.
Restricted Areas
Please respect all signs and do not enter restricted areas. These areas are off-limits for safety and operational reasons.
