Event period
June 10, 2026 – September 14, 2026
(Note: Not available from August 11 to August 16, 2026.)
Location
Saijo Sakagura-dori Street, Higashihiroshima City (MAP)
Price
¥2,200 (11 coupons included)
How to purchase
Can be purchased at designated locations on Saijo Sakagura-dori Street
Table of Contents
- What is the “Horoyoi Sanpo Coupon”?
- Highlights
- Why Visit Saijo Sakagira-dori Street?
- Enjoy Japan’s charms with the “Horoyoi Sanpo Coupon”
- How to Use the Coupon
- Horoyoi Sanpo Coupon Benefits list
- Important Notes for Visiting Breweries
- MAP
What is the “Horoyoi Sanpo Coupon”?
The “Horoyoi Sanpo Coupon” is a special coupon that lets you enjoy the historic Saijo Sakagura-dori Street at a great value. With this coupon, you can receive exclusive benefits at multiple sake breweries, cafes, and shops.
Highlights
7 Sake Breweries
You can use the coupon at the seven breweries along Saijo Sake Brewery Street, including Kamoizumi, Hakubotan, and Kamotsuru.
Cafes & Shops
Exchange your coupons for local gourmet items and products at places like Sakuraya.
Exclusive Benefits
Enjoy special items and experiences only available through the Horoyoi Sanpo Coupon!
Why Visit Saijo Sakagira-dori Street?
Saijo Sakagura-dori Street is a must-visit for sake lovers and cultural explorers. Just a short walk from JR Saijo Station, this historic area is home to some of Japan’s most renowned sake breweries.
With the “Horoyoi Sanpo Coupon”, you can easily enjoy various types of sake and delicious local delicacies.
Enjoy Japan’s charms with the “Horoyoi Sanpo Coupon”
●Cultural Experiences:
Tasting Sessions: Use your coupons for exclusive sake tasting sessions at different breweries and experience the unique flavors of each.
●Souvenirs from the Breweries:
Local Sake: Sake brewed in Saijo is known for its pure and refined taste, making it a perfect souvenir.
●Traditional Japanese Sweets & Drinks:
Handmade Wagashi: Sakuraya’s handmade wagashi are carefully crafted traditional Japanese sweets!
Green Tea: Hiranoen’s premium green tea offers a very rich taste of matcha.
How to Use the Coupon
1. Purchase the Coupon:
Available at the following locations:
Saijo Sakagura-dori Street Tourist Information Center, Sanyotsuru Brewery, Kamotsuru Brewery, Kirei Brewery, Fukubijin Brewery, Kamoizumi Brewery, and Higashihiroshima City Arts and Culture Hall Kurara.
2. Enjoy the coupons:
Redeem your coupons at any of the 7 breweries, participating cafes, or shops along Saijo Sagura-dori Street. Simply present the required number of coupons to receive special products.
Horoyoi Sanpo Coupon Benefits list
Breweries
| Redemption Location | Opening Hours | Closed Days | Required Coupons | Benefits |
| ① Sanyotsuru-brewery | Weekdays:10:00AM~3:00PM Saturdays:1:00PM~5:00PM |
Sundays and Holidays | 2-A | A) Junmai Ginjo sake, 100ml (1 bottle) |
| ② Hakubotan-Brewery | 10:30AM～4:00PM *Weekday｜Staff Available via Intercom – closed for lunch | No fixed days off | B-1
C-2 D-2 |
B) Sake Tasting(50ml) “Namachozoshu” Junmai Ginjo sake *Coupon Exclusive C) Sake Tasting(50ml) “Ichi-no-Shizuku” Daiginjo sake *Coupon Exclusive D)Hakubotan`s Sake Gelato |
| ③ Saijotsuru-Brewery | 10:00AM～4:00PM *Staff Available via Intercom | No fixed days off | 2-E | E) Brewery Exclusive Junmai sake, 100ml (1 bottle) *Limited / Not for sale |
| ④ Kamotsuru-Brewery | 10:00AM~6:00PM | Occasional temporary closures | F-1
G-1 H-3 |
F) Sake Tasting (30ml) Brewery Exclusive “Hiroshima-nishiki” Extra Dry sake
G) Sake Tasting (30ml) “Sokaku” H) Special Gold Leaf Kamotsuru Daiginjo sake, 180ml (1 bottle) |
| ⑤ Kirei-Brewery | Weekdays:9:00AM~4:00PM *closed for lunch Weekends and holidays：10:30AM~4:00PM | No fixed days off | I-1
J-2 K-3 |
I) Glass sake cup
J) Toji-san (bean sweets) K) Limited Sake (300ml, 1 bottle) *Coupon Exclusive |
| ⑥ Fukubijin-Brewery | 10:00AM~4:00PM *closed for lunch | No fixed days off | 3-L | L) Sake Tasting (35ml) Brewery Exclusive Junmai Ginjo + Karinto (Japanese fried sweets) |
| ⑦ Kamoizumi-Brewery | Weekdays: Main office 8:30 AM ~ 5:00PM Weekends and holidays: Shusenkan building 10:00AM ~ 5:00PM |
No fixed days off | M-3
N-3 O-3 |
M) Brewery Exclusive Sake, 300ml (1 bottle) *Not for sale
N) Sake Lees Karinto (Japanese fried sweets) “Kamoizumi”, 70g (1 pack) O) Sake cup |
Cafes & Shops
| Redemption Location | Opening Hours | Closed Days | Required Coupons | Benefits |
| ⑧ Sakuraya (Japanese confectionery shop) | 9:00AM~6:00PM | Open all year round | P-1
Q-2 R-3 |
P) “Dorayaki de Gansu” and “Doradora” (Japanese sweet)
Q) “Dorayaki de Gansu” and “Doradora”and “Shuto no Tsuki” (Japanese sweets) R) “Dorayaki de Gansu” and “Doradora”, “Shuto no Tsuki”, and “Harvest Future” (Japanese sweets) |
| ⑨ Hiranoen (A traditional Japanese tea shop that sells various kinds of tea, such as matcha, sencha, and hojicha.) | 10:00AM~5:30PM | Mondays and holidays | S-3 | S) Matcha Latte Instant Powder (5 packs) |
| ⑩BAGERI AELLING | 8:00AM~18:30PM | Sundays (national holidays may vary) | T-1 | T) Daiginjo Toast Crisps (1 pack) |
| ⑪ Café & coffe shop Kugurimon | 10:00AM~5:00PM（The cafe closes at 4:30PM) | Thesdays | U-2
V-3 W-3 |
U) Cremia Soft Cream (Cup)
V) 1 Take-out Drink (Hot Coffee / Iced Coffee / Hiroshima Mikan Juice / Iced Café au lait) W) Amazake Milk Ice Cream(Japanese sweet sake dessert) |
| ⑫ Saijo Sakagura dori Street Tourist Infomation Center | 10:00AM~4:00PM | 1st and 3rd Wednesday | X-1 Y-2 |
X) Brewery Logo Cotton Tote Bag
Y) Nonta Bottle Sleeve + Water *Nonta is the local mascot character from Saijo, Higashihiroshima |
| ⑬ Higashihiroshima City Tourist Infomation Center | 9:00AM~6:00PM | New year`s holiday season | Z-1
I-2 |
Z) Nonta notebook
I) Nonta Bottle Sleeve + Water |
Japanese eateries
| Redemption Location | Opening Hours | Closed Days | Required Coupons | Benefits |
| ⑭ Okonomiyaki – Magokoro Days | Lunch|11:00AM~2:00PM Dinner|5:00PM~10:00PM |
No fixed days off | II-1
III-3 IV-4 |
II) Option to add toppings: double vegetables or double meat
III) Tonpei-yaki (Japanese pork and egg pancake) IV) Select one chilled sake (180ml) |
| ⑮ Kuradokoro Taru | Lunch|11:30AM~2:00PM Dinner|5:00PM~11:00PM |
Mondays | V-2 VI-3 |
V) Premium Sake (100ml)
VI) Crispy Fried Chicken (4 pieces) |
MAP
Important Notes for Visiting Breweries
Souvenirs Sake Bottles
Sake bottles received through coupon exchange are for taking home only. They are not for immediate consumption.
Restricted Areas
Please respect all signs and do not enter restricted areas. These areas are off-limits for safety and operational reasons.
